[{"id":458802921707,"handle":"buy-more-save-more","title":"Buy More, Save More","updated_at":"2025-01-30T09:50:33-06:00","body_html":"","published_at":"2025-01-30T09:50:31-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"49.00"},{"column":"type","relation":"equals","condition":"Frames"}],"published_scope":"web"},{"id":433562517739,"handle":"mishpacha","updated_at":"2025-01-09T16:23:10-06:00","published_at":"2024-04-10T04:01:34-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Essel Mishpacha","body_html":"\u003ch1 style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" data-mce-style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\"\u003e\u003cspan class=\"ace-all-bold-hthree\"\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\"\u003e\u003cb\u003eWelcome to the Essel Mishpacha - A Visionary Concept for Eyewear\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\"\u003eMishpacha, deeply rooted in Jewish tradition, goes beyond family ties, extending to our close friends, mentors, and all who share our values. At Essel Eyewear, we embrace mishpacha as a symbol of our commitment to serve our community with care and respect in a warm, inclusive environment.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\"\u003eWith our specialized expertise, we offer personalized service that honors traditions and caters to your individual needs and tastes in eyewear.  Our Mishpacha collection features a wide range of frames that align with family-friendly values, providing modest and classic styles.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\"\u003eWe are honored to be a trusted choice within our community.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\"\u003e\u003cbr\u003e\u003cspan class=\"ace-all-bold-hthree\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCHECK OUT OUR FRAMES JUST FOR YOU!\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e"},{"id":222947049638,"handle":"glasses","title":"Frames","updated_at":"2025-01-29T12:58:59-06:00","body_html":"","published_at":"2020-10-01T04:58:38-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Full Frame"}],"published_scope":"web"},{"id":222946099366,"handle":"kids","title":"Kids","updated_at":"2025-01-07T14:56:29-06:00","body_html":"","published_at":"2020-10-01T04:52:20-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Kids"},{"column":"tag","relation":"equals","condition":"Kiddie Boys"},{"column":"tag","relation":"equals","condition":"Kiddie Girls"},{"column":"tag","relation":"equals","condition":"Tweens Boys"},{"column":"tag","relation":"equals","condition":"Tweens Girls"}],"published_scope":"web"},{"id":233807052966,"handle":"kids-1","title":"Kids","updated_at":"2025-01-07T14:56:29-06:00","body_html":"","published_at":"2020-12-31T07:13:37-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Kids"},{"column":"tag","relation":"equals","condition":"Tweens Boys"},{"column":"tag","relation":"equals","condition":"Tweens Girls"},{"column":"tag","relation":"equals","condition":"Kiddie Boys"},{"column":"tag","relation":"equals","condition":"Kiddie Girls"}],"published_scope":"web"},{"id":222940627110,"handle":"men-frames","title":"Men Frames","updated_at":"2025-01-07T14:56:29-06:00","body_html":"","published_at":"2020-10-01T04:13:33-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Men"}],"published_scope":"web"},{"id":222943543462,"handle":"park-avenue-collectionpa","title":"Park Avenue Collection","updated_at":"2025-01-27T06:23:18-06:00","body_html":" ","published_at":"2020-10-01T04:34:28-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Park"},{"column":"title","relation":"not_contains","condition":"Reading"}],"published_scope":"web"},{"id":222983651494,"handle":"unisex","title":"Unisex","updated_at":"2025-01-28T13:30:05-06:00","body_html":"","published_at":"2020-10-01T09:30:35-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Unisex"}],"published_scope":"web"},{"id":222940725414,"handle":"women-frames","title":"Women Frames","updated_at":"2025-01-07T14:56:29-06:00","body_html":"","published_at":"2020-10-01T04:13:54-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Women"}],"published_scope":"web"}]