[{"id":445549904107,"handle":"back-to-school","updated_at":"2025-01-02T12:02:35-06:00","published_at":"2024-08-21T13:44:16-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Back To School","body_html":"\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\n\u003ch1 style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" data-mce-style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\" data-mce-fragment=\"1\"\u003eBack to School!\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eGet Ready to Shine with Fresh Frames for the School Year!\u003c\/h3\u003e\n\u003cp\u003eKick off the school year with Essel Eyewear’s exclusive Back to School Collection! Featuring stylish, durable frames designed for students of all ages, this collection has something for everyone. Now is the perfect time to shop for new glasses, with our on-site doctor available for eye exams and quick prescription updates. Whether you’re replacing broken glasses or looking for a fresh look, our collection ensures your child starts the school year with clear vision and confidence. Visit us today and make this school year the best one yet!\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"items-center justify-start rounded-xl p-1 z-10 -mt-1 bg-token-main-surface-primary md:absolute md:border md:border-token-border-light flex\"\u003e\n\u003cdiv class=\"flex items-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":222948491430,"handle":"best-sellers","updated_at":"2025-02-13T14:33:35-06:00","published_at":"2020-10-01T05:14:45-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":458802921707,"handle":"buy-more-save-more","title":"Buy More, Save More","updated_at":"2025-05-23T15:15:05-05:00","body_html":"","published_at":"2025-01-30T09:50:31-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"49.00"},{"column":"type","relation":"equals","condition":"Frames"}],"published_scope":"web"},{"id":222991777958,"handle":"essel","title":"Essel Collection","updated_at":"2025-05-23T15:15:05-05:00","body_html":"","published_at":"2020-10-01T10:29:18-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Essel"}],"published_scope":"web"},{"id":222947049638,"handle":"glasses","title":"Frames","updated_at":"2025-05-23T15:15:05-05:00","body_html":"","published_at":"2020-10-01T04:58:38-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Full Frame"}],"published_scope":"web"},{"id":429778338027,"handle":"sale","updated_at":"2025-05-23T15:15:05-05:00","published_at":"2024-07-08T03:45:31-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"July Clearance Sale","body_html":"\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\n\u003ch1 style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" data-mce-fragment=\"1\" data-mce-style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\" data-mce-fragment=\"1\"\u003eJuly Clearance Sale: 50% Off!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eEnjoy unbeatable discounts this July during our huge clearance event!\u003c\/h3\u003e\n\u003cp\u003eDon't miss out on massive savings - 50% off on a wide range of frames, perfect for adding style and sophistication to your look. Whether you're shopping for yourself or looking to gift a loved one, now is the perfect time to take advantage of these great discounts. From classic to contemporary designs, we have the perfect frames to match every personality and style. Shop online or in our store with this limited-time offer to elevate your eyewear game affordably and stylishly!\u003c\/p\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-id=\"417895b8-f4b4-4951-b168-322a226e73aa\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003e\u003cstrong\u003ePromotional Offer Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Promo Code JULY50:\u003c\/strong\u003e Apply to enjoy a 50% discount at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited Time:\u003c\/strong\u003e Act quickly, as this exclusive offer is available only through July 31st\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline or In Store:\u003c\/strong\u003e This sale is applicable for online or in store purchases\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrames Only:\u003c\/strong\u003e The discount applies to frame purchases in our July clearance collection shown below only; lenses are not included in this promotion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"items-center justify-start rounded-xl p-1 z-10 -mt-1 bg-token-main-surface-primary md:absolute md:border md:border-token-border-light flex\"\u003e\n\u003cdiv class=\"flex items-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":222946099366,"handle":"kids","title":"Kids","updated_at":"2025-05-23T15:15:05-05:00","body_html":"","published_at":"2020-10-01T04:52:20-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Kids"},{"column":"tag","relation":"equals","condition":"Kiddie Boys"},{"column":"tag","relation":"equals","condition":"Kiddie Girls"},{"column":"tag","relation":"equals","condition":"Tweens Boys"},{"column":"tag","relation":"equals","condition":"Tweens Girls"}],"published_scope":"web"},{"id":233807052966,"handle":"kids-1","title":"Kids","updated_at":"2025-05-23T15:15:05-05:00","body_html":"","published_at":"2020-12-31T07:13:37-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Kids"},{"column":"tag","relation":"equals","condition":"Tweens Boys"},{"column":"tag","relation":"equals","condition":"Tweens Girls"},{"column":"tag","relation":"equals","condition":"Kiddie Boys"},{"column":"tag","relation":"equals","condition":"Kiddie Girls"}],"published_scope":"web"},{"id":222983651494,"handle":"unisex","title":"Unisex","updated_at":"2025-02-13T14:33:35-06:00","body_html":"","published_at":"2020-10-01T09:30:35-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Unisex"}],"published_scope":"web"}]