[{"id":445549904107,"handle":"back-to-school","updated_at":"2025-01-02T12:02:35-06:00","published_at":"2024-08-21T13:44:16-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Back To School","body_html":"\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\n\u003ch1 style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" data-mce-style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz80zsz71zuop70z89zz122zz84z8z67zuyz85zspz80zz83zkz76zz122z5z78zz73zz82zpwpz85z\" data-mce-fragment=\"1\"\u003eBack to School!\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\" data-mce-style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eGet Ready to Shine with Fresh Frames for the School Year!\u003c\/h3\u003e\n\u003cp\u003eKick off the school year with Essel Eyewear’s exclusive Back to School Collection! Featuring stylish, durable frames designed for students of all ages, this collection has something for everyone. Now is the perfect time to shop for new glasses, with our on-site doctor available for eye exams and quick prescription updates. Whether you’re replacing broken glasses or looking for a fresh look, our collection ensures your child starts the school year with clear vision and confidence. Visit us today and make this school year the best one yet!\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"items-center justify-start rounded-xl p-1 z-10 -mt-1 bg-token-main-surface-primary md:absolute md:border md:border-token-border-light flex\"\u003e\n\u003cdiv class=\"flex items-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":222948491430,"handle":"best-sellers","updated_at":"2025-01-01T10:57:00-06:00","published_at":"2020-10-01T05:14:45-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Best Sellers","body_html":""},{"id":222947049638,"handle":"glasses","title":"Frames","updated_at":"2025-01-02T12:42:32-06:00","body_html":"","published_at":"2020-10-01T04:58:38-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Empire"},{"column":"title","relation":"contains","condition":"Naturals"},{"column":"title","relation":"contains","condition":"Sean"},{"column":"title","relation":"contains","condition":"Park"},{"column":"title","relation":"contains","condition":"Opal"},{"column":"title","relation":"contains","condition":"Essel"},{"column":"title","relation":"contains","condition":"Bleu"},{"column":"title","relation":"contains","condition":"Sara's"},{"column":"title","relation":"contains","condition":"Flexi"},{"column":"title","relation":"contains","condition":"R\u0026L"},{"column":"title","relation":"contains","condition":"Meadow"}],"published_scope":"web"},{"id":222946099366,"handle":"kids","title":"Kids","updated_at":"2025-01-02T12:42:32-06:00","body_html":"","published_at":"2020-10-01T04:52:20-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Kids"},{"column":"tag","relation":"equals","condition":"Kiddie Boys"},{"column":"tag","relation":"equals","condition":"Kiddie Girls"},{"column":"tag","relation":"equals","condition":"Tweens Boys"},{"column":"tag","relation":"equals","condition":"Tweens Girls"}],"published_scope":"web"},{"id":233807052966,"handle":"kids-1","title":"Kids","updated_at":"2025-01-02T12:42:32-06:00","body_html":"","published_at":"2020-12-31T07:13:37-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Kids"},{"column":"tag","relation":"equals","condition":"Tweens Boys"},{"column":"tag","relation":"equals","condition":"Tweens Girls"},{"column":"tag","relation":"equals","condition":"Kiddie Boys"},{"column":"tag","relation":"equals","condition":"Kiddie Girls"}],"published_scope":"web"},{"id":222948589734,"handle":"new-arrivals","updated_at":"2025-01-01T10:57:00-06:00","published_at":"2020-10-01T05:15:14-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":""},{"id":222945673382,"handle":"sean-rebecca-collection","title":"Sean \u0026 Rebecca Collection","updated_at":"2025-01-01T10:57:00-06:00","body_html":"","published_at":"2020-10-01T04:48:20-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Sean"}],"published_scope":"web"},{"id":222983651494,"handle":"unisex","title":"Unisex","updated_at":"2025-01-02T12:42:32-06:00","body_html":"","published_at":"2020-10-01T09:30:35-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Unisex"}],"published_scope":"web"}]